Female and Male in Tech
Digital Marketing training for Beginners in the tech industry specifically the Digital marketing industry, from Beginner to Pro.
WHO IS A DIGITAL MARKETER?
A digital marketer is a professional who uses online tools, platforms, and strategies to promote a brand, product, or service. They focus on reaching consumers through digital channels, like social media, search engines, email, websites, and paid advertising, with the goal of increasing awareness, engagement, and sales.
Digital marketers are in high demand as more businesses move online. They often work within marketing teams, as consultants, or independently, using a variety of digital tools to connect with customers and drive business growth.
Goal of this training
Train to become a Digital marketing professional in 4 weeks , upskil your general knowledge in tech and receive hands on knowledge that will propel you into the tech industry while learning skills needed to become a Digital marketing professiona, gain hands on experience that can prepare you for the job market as a DMP.
Course Content Course Title: Comprehensive Digital Marketing Training
Course Duration: 4-5 weeks (can vary depending on depth and frequency of classes)
Course Level: Beginner to Advanced
Prerequisites: Basic computer and internet skills, familiarity with social media is helpful but not required.
Module 1: Introduction to Digital Marketing
• 1.1 Understanding Digital Marketing
o Overview of digital marketing and its importance
o Traditional vs. digital marketing
o Key terms and definitions in digital marketing
• 1.2 Digital Marketing Channels and Strategies
o Overview of different digital marketing channels
o Integrated digital marketing strategy
• 1.3 Setting Up for Success
o Tools and resources for digital marketing
o Setting SMART goals for digital campaigns
o Building a buyer persona
Module 2: Website Optimization
• 2.1 Conversion Rate Optimization (CRO)
o Understanding conversions and conversion funnels
o Techniques for optimizing website conversions
• 2.2 Search Engine Optimization (SEO) Basics
o Keyword research and planning
o On-page and off-page SEO
o Technical SEO basics
Module 3: Content Marketing
• 3.1 Content Marketing Fundamentals
o Role of content in digital marketing
o Content marketing strategy and planning
• 3.2 Types of Content
o Blogging, video, infographics, eBooks, and more
o How to repurpose content across channels
• 3.3 Content Distribution
o Organic vs. paid distribution
o Measuring content performance
Module 4: Search Engine Optimization (SEO)
• 4.1 Advanced Keyword Research
o Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs)
o Long-tail keywords and user intent
• 4.2 On-Page SEO Optimization
o Title tags, meta descriptions, headers, and image optimization
• 4.3 Off-Page SEO and Link Building
o Backlinking strategies
o Local SEO and Google My Business
• 4.4 SEO Analytics and Reporting
o Using Google Analytics and Search Console
o Tracking and measuring SEO performance
Module 5: Social Media Marketing
• 5.1 Social Media Platforms and Strategy
o Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
o Choosing the right platform for your audience
• 5.2 Social Media Content and Engagement
o Content creation and scheduling
o Building and engaging an audience
• 5.3 Social Media Advertising
o Paid advertising on social media (Facebook Ads, Instagram Ads, LinkedIn Ads)
o Targeting, budgeting, and optimizing ad campaigns
• 5.4 Influencer Marketing
o Working with influencers and brand ambassadors
o Measuring the ROI of influencer marketing
Module 6: Pay-Per-Click (PPC) Advertising
• 6.1 Introduction to PPC and Google Ads
o Understanding how PPC works
o Overview of Google Ads and Search Ads
• 6.2 Setting Up and Managing Google Ads
o Keyword selection and match types
o Bidding strategies and budgeting
• 6.3 Writing Effective Ad Copy
o Crafting compelling headlines and descriptions
o Best practices for calls-to-action (CTAs)
• 6.4 Google Ads Performance Metrics
o Key metrics: CTR, Quality Score, and ROAS
o Monitoring and optimizing PPC campaigns
Module 7: Email Marketing
• 7.1 Introduction to Email Marketing
o Benefits of email marketing
o Building an email marketing list
• 7.2 Email Campaign Strategy and Content
o Types of email campaigns (newsletters, transactional, promotional)
o Writing effective email subject lines and content
• 7.3 Automation and Segmentation
o Drip campaigns and automation tools (Mailchimp, HubSpot)
o Segmenting audiences for personalized emails
• 7.4 Email Marketing Metrics
o Analyzing open rates, CTR, and conversions
o Improving email campaign performance
Module 8: Analytics and Data-Driven Marketing
• 8.1 Introduction to Digital Marketing Analytics
o Importance of analytics in digital marketing
o Key performance indicators (KPIs)
• 8.2 Google Analytics Basics
o Setting up and navigating Google Analytics
o Understanding audience, acquisition, and behavior reports
• 8.3 Advanced Analytics and Attribution
o Multi-channel attribution models
o Using data to drive marketing strategy adjustments
Module 9: Affiliate and Influencer Marketing
• 9.1 Basics of Affiliate Marketing
o Overview and benefits of affiliate marketing
o Setting up and managing an affiliate program
• 9.2 Influencer Marketing
o Identifying and approaching influencers
o Creating contracts and setting goals with influencers
• 9.3 Monitoring and Measuring Success
o Tools to track affiliate and influencer performance
Module 10: Creating and Managing Digital Marketing Campaigns
• 10.1 Campaign Planning and Strategy
o Defining objectives, target audience, and channels
o Budget allocation and timeline planning
• 10.2 Executing Digital Campaigns
o Content creation and launch strategies
o Multichannel campaigns and tracking links
• 10.3 Measuring Campaign Performance
o Analyzing data and reporting on results
o ROI calculations and insights for improvement
Capstone Project: Full-Funnel Digital Marketing Strategy
• Objective: Develop a complete digital marketing strategy for a hypothetical business or real-world client.
• Deliverables:
o Comprehensive digital marketing plan (including all modules covered)
o Executable content plan, SEO strategy, PPC campaign, social media plan, email strategy, and analytics setup
o Presentation of findings and recommendations
Tools and Platforms Covered:
• Google Tools: Google Analytics, Google Search Console, Google Ads
• Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok
• Email Marketing Tools: Mailchimp, HubSpot, Klaviyo
• SEO Tools: Ahrefs, SEMrush, Moz
• Content Creation Tools: Canva, Adobe Spark, Hootsuite, Buffer
Learning Outcomes
By the end of the course, participants will:
1. Understand the core principles of digital marketing.
2. Create and execute a digital marketing plan from start to finish.
3. Optimize websites, content, and campaigns to improve engagement and conversions.
4. Use analytics to measure the success of digital marketing efforts and make data-driven adjustments.
All you need is a mobile device or laptop, internet conneft and acces to zoom. All classes hold via zoom and classes are recorded. Class recordings will be made available to you after each training so you can practice.
Why Choose Us
Discover the opportunities of training with us
- Flexible Training Schedule
- Expert Instructors
- Practical Hands-on Experience
- Industry-Relevant Curriculum
- Networking Opportunities
- Career Support and Guidance
- Global Reach
- Affordable Training Packages
How It Works
Get started on your training journey with our step-by-step process
Step 1
Sign Up
Create an account and register for your desired training program
Step 2
Attend Live Training
Participate in interactive live training sessions conducted via Zoom
Step 3
Complete Assignments
Finish assigned tasks to reinforce your learning and gain practical experience
Step 4
Networking Opportunities
Connect with fellow learners and professionals in the industry
Step 5
Receive Certificate
Get recognized for your achievement with a certificate upon completion
Feedback
Hear what our clients have to say
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